From KD (TiE Pune President) – Partnership with NTT Data for Startups
Partnership between a Startup and an established business can be a Win Win situation as startups brings focus, speed and innovation to the table while an established business brings access to the market and a ready customer base to the relationship. However this is easier said then done because these partnerships entail serious work from both sides. Critical piece here is the desire and the commitment from the bigger partner to create and build this relationship. Large businesses often tend to stamp their way on partners. One has to have the DNA that we will look for innovations from outside if not available inside. Startups also need to align and fit into the working of a large corporation.